• UX Design
  • Creative Direction
  • UI & Interaction Design
  • Design Systems
  • Visualization & Illustration
  • Front-End Coding
Further info:

Accessibility Self-Check

Art Director & Product Designer

The Client

Access Israel

Access Israel is the main NPO in Israel, promoting accessibility
 and inclusion of people with disabilities and the elderly. Among it's goals, is promoting accessibility in businesses and public places.
This was a pro-bono project. 

The User

Small-Size-Business Owners in Israel:

  • - Are required by regulations to comply with accessibility standards.
  • - Are mostly aware of accessibility, yet unfamiliar with the field.
  • - Are intimidated by entering complex and expensive process.

Original user journey

Interviews and short user research pointed out that between several (and somewhat painful) steps in the customer's journey, The most effective pain-point to be eased is the Accessibility Survey.

Every business owner starts his accessibility process by contacting a qualified Accessibility Consultant, who conducts an on-site survey, maps all accessibility issues, and delivers a thorough accessibility report, by which technical and constructural modifications are being made.
The survey part creates a barrage for accessibility process initiation, by both it's own costs, as well as tagging the process as a sort of a "black box" in business owner's perspective (lacked of knowledge, relying on extrernal consultancy instead of owning the process).
Also, the survey is the pain-point common across the largest number of customers, since it is the standard first step, and unrelated to a specific business context.

Planned user journey: Step01

Project Goals:

  • Primary goal:
    Simplify the initial accessibility survey.
  • Secondary goal:
    Educate and familiarize with accessibility.

The Product:

an Online Accessibility Self-Check

By enabling the business owner to conduct the survey independently, two goals are met:

  1. Costs are being lowered, since consultant is being disintermediated from the initial part of the process, while Business Owner is kept hands-on and in control
  2. Business Owner will be guided and educated throughout the survey

Main Challenge:

Accessibility Survey is a tedious process. It includes dozens of inputs, addressing all aspects of all spaces and services in the business. Friction and desertion levels are expected to be significant.

Design Objective:

Business Owner will complete an entire Accessibility Survey without using Keyboard.

Design Guidelines:

  • Mobile First

    User is expected to be moving across the location while taking the survey: measuring doors width, counting stairs, etc.

  • Constantly reflect and preview advance, Reward frequently

    Minimize exhaustion and friction throughout the process

  • Frequent Auto-Save

    Allowing user to leave at any time and seamlessly pick up from where previously left off

  • Help Info should be clear, short and relevant for each step

    Save the need of user search.

  • Fluent advance

    Keeping every action as effortless as possible, making users slide from input to another and to the next with minimum mental effort.


Layout wireframes: desktop and mobile

High Fidelity & Interactions

High fidelity designs: desktop and mobile

Interaction demo, Desktop environment

Content Creation: Isometric Visualisations

As supporting visualizations, several colorful isometric vector illustrations were provided:

Isometric visualisations, vectoricaly created for the project